Content is king and Entertainment Tonight (ET) regularly raises the content bar through acquisition of some of the most interesting entertainment related media available. ET desired a web based media delivery mechanism to compliment its highly visual broadcast quality experience regularly aired weekdays on CBS.
IdentityMine in partnership with REZN8 created a Silverlight 1.0 web based media channel which will initially be delivered in the form of a mini-site dedicated to the Emmys. Microsoft will be highlighting this work as part of the Silverlight 1.0 launch on September 5th.
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